Wincher
2024 - 2025
Led design on Wincher, an SEO rank tracking platform helping marketing teams and freelancers monitor how their websites perform in search. I worked across the product and rebuilt the marketing site end-to-end in Framer.
ROLE
Senior Product Designer
TEAM
SEO, Design System, Marketing
SCOPE
Research, Design, Prototyping, Framer
Wincher marketing website
A full redesign of the Wincher marketing site, designed and built end-to-end in Framer. I owned the visual direction, the page structures, the responsive behavior, and the publishing. The new site went on to serve over 215,000 unique visitors, with homepage views growing 275% year over year.
Local Rank Tracker
A new feature inside Wincher that let users track how their keywords ranked in specific cities and regions, not just at a country level. I designed the campaign setup, the map view for selecting locations, and the result tables. The feature reached 1,740 active customers across paid and free plans.
Login & Signup
A redesign of the sign-up and login pages, focused on getting new users to their first tracked keyword as quickly as possible. I paired the form with a feature carousel that surfaces bite-sized product highlights, turning what's usually empty space into a quick orientation for new users.
