Similarweb
2025 - 2026
Leading design on AI Brand Visibility, Similarweb's flagship GenAI product that tracks how brands appear in LLMs. I work across the product surface and contribute to the design system, occasionally taking work all the way from design to production when it speeds things up.
ROLE
Senior Product Designer
TEAM
GenAI, SEO, Design System
SCOPE
Research, design, prototype, build with Cursor
Rebuilding campaign creation for AI Brand Visibility
The original campaign creation modal worked for the simplest case but had no room to grow. I split it into two steps, brand and competitors first, then prompts and tracking. The second step also became the entry point into a new full-size modal for managing prompts at scale, including bringing in your own through CSV upload. Monthly campaign creation grew 4x after launch.
Google Search Console integration
Before this, Rank Tracker customers had to add their keywords one by one. I designed a Google Search Console integration that lets them pull their existing keywords, website, and markets directly from GSC into a new campaign. Within six months of launch, 61% of new campaigns were being set up through this path instead of the manual one.
Navigation 2.0
A full redesign of Similarweb's navigation, the system used across every product on the platform. The old structure had double layers and inconsistent patterns between modules, making it hard for users to find what they needed. The new one flattens that hierarchy into a single clear level, introduces a global search to find anything across modules, and adds saved reports so people can come back to the views they care about. I worked alongside the design manager. We shaped the direction together and I owned the design execution.
More from AI Brand Visibility
A few smaller surfaces I designed inside the product, alongside the bigger flows above.
