Everbee
2024
Everbee is an analytics platform for Etsy sellers, used to research products, monitor competitors, and grow their stores. I redesigned the entire product, covering the web app, the Chrome extension, and the responsive mobile views across every screen.
ROLE
Senior Product Designer
TYPE
Dashboard Redesign
SCOPE
Research, Design, Prototyping, Animation
Overview
The product worked, but it had grown visually crowded over time and asked sellers to scan through more than they needed to before getting to the numbers. I worked across every screen of the platform, from the web app to the Chrome extension and the responsive mobile views, cleaning up alignment and readability, simplifying navigation patterns that had grown unnecessarily complex, and rethinking how data-heavy tables, folders, and other dense surfaces worked. The goal was to keep all the depth sellers rely on while making every screen calmer to use day to day and faster to act on.
This is the screen sellers live in, and almost all of its value comes from the table. I gave the table more room by moving the ads bar and the search usage indicator into the sidebar, added a collapsible statistics section above it, and replaced the inline "show more" with a drawer so opening a product reveals all its data with room to read.
Cleaned up alignment and removed the colorful icons that pulled attention away from the numbers. Sales channels moved into a persistent spot accessible from every screen, the sidebar got rebuilt without dropdowns, and a new global search now works from anywhere in the app.
